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[description] => Liquid Design's commercial design solutions are focused on the client's needs and business objectives. We understand the development process and leverage this knowledge with each project. We strive for a high level of design quality to maximize the client's corporate brand through the expression of the built environment.
Throughout the design process we leverage our experience, stay focused on the project schedule and budget while providing an unparalleled level of collaboration. Simply put; we are a trusted partner in creating built environments.
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Charlotte, North Carolina
Direct Digital Corporate Office is a branded office design project in Charlotte, North Carolina, located in the iconic NASCAR Tower in Uptown Charlotte. The project was designed for a fast-growing consumer health company seeking a workplace that could function as both an office environment and a brand experience.
Direct Digital wanted its Charlotte office to create a strong first impression for visitors while supporting collaboration, productivity, and daily workplace needs. The design reflects the company’s innovation, technical expertise, and forward-thinking identity.
The office environment uses visual identity, spatial organization, material choices, and branded design elements to communicate Direct Digital’s personality from the moment visitors enter the space.
The design supports a balance of function and symbolism. Work areas, meeting spaces, and visitor-facing moments are organized to create an environment that feels welcoming, distinctive, and aligned with the company’s culture.
The result is a high-impact corporate workplace that reinforces Direct Digital’s brand identity while supporting productivity, collaboration, and a polished office experience in Uptown Charlotte.